The Tricky Business of Dupe-Fluencing
Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in...
Author : Raven Ward
LVMH Sells Marc Jacobs to WHP Global
Jacobs will remain in his role as creative director....
Gap Names Lourdes Arocho as SVP and Head of Licensing
The appointment comes as the retailer doubles down on its ‘fashiontainment’ strategy to bridge the gap between apparel and pop culture....
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes...
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes...
How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut...
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”...
Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns...
Playbook | Beauty Retail in the Age of Connected Commerce
As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels...
Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains
Shein has accused Temu of copyright infringement....