Nike Braces Converse Employees for Job Cuts as Shoe Sales Plunge
The Chuck Taylor maker’s sales plummeted 30 percent in the latest quarter....
Author : Raven Ward
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed....
This Week: Another Tough Quarter for Kering
Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins....
Ask Imran Anything: Luxury’s Flop Era, Global Market Dynamics and Fashion Careers and more | The BoF Podcast
In the BoF Podcast’s first-ever Ask Me Anything episode, Imran Amed responds to listeners’ questions....
Under Armour Lifts Annual Forecasts as Turnaround Slows
CEO Kevin Plank has ramped up cost cuts, simplified product mix and rolled out new apparel and footwear styles since returning to the helm in...
Pieter Mulier to Design Versace, Prada Group Confirms
The outgoing Alaïa designer and long-time lieutenant of Prada co-creative director Raf Simons will be tasked with revitalising Prada Group’s new acquisition, following the ouster...
Meet the Next Generation of Influencers
Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules...
Rhode Drives Third-Quarter Growth for E.l.f. Beauty
Projected to exceed $360 million in annual sales, Rhode remained the company’s fastest-growing brand, driving sales momentum....
Creating Meaningful Connections With the Gulf Consumer
BoF’s latest knowledge report examines strategies for how fashion and beauty brands can create lasting impact and culturally resonant activations with the GCC consumer base....
German Watchdog Says Shein Must Substantiate or Remove Net-Zero Claims
The ultra-fast fashion retailer says it has updated language on its website following engagement with the group....